Dell's largest B2B campaign of the year, focused on the Latitude lineup of laptops with their cutting-edge features on premium hardware. Highlights were the new Dell ExpressSign-in, ExpressCharge and ExpressConnect features, as well as smaller, lighter designs to eliminate barriers. Dell's Latitude laptops let customers work whenever, where ever and however they choose.

 

Shot in Los Angeles, this campaign utilizes creative editing techniques to drive the energy of the spot. Visually the grid gives viewers glimpses of a variety workers, scenarios and locations to pay off the tagline -- Work at full speed.

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