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Dell Gaming: Dell G7 15 & 17 Gaming Laptops
Gaming Product Launch
Role: Associate Creative Director & Sr. Art Director
Two sleek, stylish new additions to the Dell Gaming G Series lineup, these laptops are as sophisticated as they are powerful. Knowing that victories are sweeter when won in style, the creative prioritizes this messaging and visually calls attention to the Game Shift technology (the key that helps optimize performance when its needed most). Aesthetically, the dark cubes and electric surge take cues from the latest Dell Gaming campaign to create a cohesive look for this product.
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