In the Fall of 2022, Osso made a big push to expand its presence among surgical subspecialties in order to grow its virtual reality training business. Five medical conferences within an eight week span were being attended, and in order to make the most out of these appearances the Marketing team strategized an integrated campaign – “Any specialty. Anytime. Anywhere.”. This framework created consistency across shows, both digitally and in-person, to drive brand awareness and integrate with Sales Operations pipeline expansion efforts. Having already secured deals with the largest medical device companies, each show was co-marketed with an existing client to pack a one-two punch.

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