Shortly after arriving at Osso, I led the team through a brand competitive assessment to better understand our positioning in the market and identify areas of opportunity. In addition, Osso's product portfolio expanded. This resulted in messaging changes and a need to update and expand existing brand guidelines. New visual elements were added to the toolbox, guidelines received a complete makeover, an entire new writing style guide was created to support freelancers, and a ton of new templates were created to support the company. In order to ensure changes were implememted, I hosted company-wide training sessions and created (plus maintained) a digital asset library.

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Brand Guidelines | Writing Style Guide | Templates | Asset Library Management

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