As the flagship campaign for Alienware's sponsorship of Team Liquid – a professional esports organization – "League Up" uses collage to show the innate partnership of the pros. Simple verbiage clearly states the purpose of the campaign and provides context to the more artistic designs. Gritty and textural, the visual design language pays homage to the fortitude and perseverance of gamers at the professional level, while at the same time acting as a logical next step in Alienware brand evolution.

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Imagery in all assets is FPO.