A nod to the inventive mavericks. To the bold. "The Originals" concept acknowledges that no two small businesses are alike. It takes guts to start a unique business, which is why small business owners need original solutions to keep their tech running smoothly. That's where Dell comes in. A tribute to all small business owners, the use of black and white photography lends a timelessness to the ads. Pops of color call attention to the language, which praises their ingenious ideas and shows how Dell is a natural small business partner.

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Imagery in all assets is FPO.