"Come to your senses" is a campaign based around the idea of synesthesia - a phenomenon where one sense leads to an automatic experience of a second non-related sensory. Touting Truecolor and an InfinityEdge bezel, the new XPS 13 2-in-1 creates an immersive, true-to-life experience for viewers. We explored this visually by having elements from the screen pour out of the system itself; invading the environment. Utilizing vibrant color and direct language, we invite viewers to not only see color, but to feel it, smell it and experience it like never before.

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Video | Print | Social | OOH

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Imagery in all assets is FPO.